How to get feedback that will help you organize the next big event?

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From selecting a venue to getting people registered to the promotion of your event- event management can be a rollercoaster ride, to say the least! Most event entrepreneurs spend so much time planning and executing the event that the post-event, feedback stage often ends up getting the least attention.

Why is getting feedback so important? Feedback is an essential development and improvement tool. It not only helps you understand how your attendees are feeling about your brand but at the same time allows you to make changes to ensure a better experience in the future. Hence, It is vital to understand that even negative feedback will allow you to work harder the next time.

However, getting feedback from your attendees can be tricky. Interrupting your event to get feedback rarely pans out well and thus, trying for a post-event feedback mechanism could help you get a better, more in-depth follow-up from your audience. There are various ways you can opt for depending on how soon you want the feedback.

Instant feedback would involve real-time questions and answers that would save everyone’s time with minimal effort. These usually include simple yes/no questions.

For more detailed answers, one can opt for a delayed technique. Including incentives would boost your feedback rates and get you the most valuable pieces of information.

Here’s a list of some excellent ways to get feedback on your events:

Immediate Feedback

The easiest way to gain feedback without using any technology either. A simple show of hands can help you gauge your attendees’ state of mind. However, avoid asking pointless questions such as “raise your hand if you enjoyed the event”, opt for well-thought questions that would actually help you. You could switch in between to add humor to keep your audience engaged. This method won’t be helpful for virtual events.

Automated Email Follow-Ups

E-mail follow-ups work best if you are seeking feedback before or after your event. However, it might help if you lay stress on unprompted feedback and replies since it is an effective way option for most attendees. Chose simple but questions that would require descriptive answers for your better understanding.

When you organize events frequently, getting feedback personally from every attendee after an event becomes exhausting. You need a system that automatically shares feedback mail to all your attendees after an event. You get this option without any cost with

Comment cards

Comment cards make a good option if you are looking for general feedback from the attendees of your event. They are useful and can be distributed around your event. However, make sure you distribute your cards to all your attendees to get a comparative look.

User Testing

You could offer some free products or services in exchange for a feedback questionnaire or even a recorded interview on the product. User testing is hence a very attractive way to appeal to your audience which might even convince them to attend your future events and programs.

Conduct Competitions

Social media competitions are a tried and tested way of measuring how attendees are feeling towards a sponsor. Including questions that allow the audience to choose from given options can help you make better brand and product decisions in the future, thereby improving your sales. Competitions that invite the audience to use their creativity will not only boost the shares on social media but will also influence the feedback of the attendee.

Feedback buttons

you could set up multiple stations with a click answering system. Another new method would be to opt for emotion buttons with signals for contentment or discontentment. People love pressing buttons and this could act as a fun and engaging activity for them whereas, in return, you can get your hands on some of the much-needed feedback.

Offline questionnaires

even though technology has effectively replaced the use of conventional paper forms, they can still work really well with a certain kind of audience. You can leave these forms on tables or other sit-down places near your attendees and merely draw attention to them towards the of your event. However, offering a digital copy of the survey can be helpful for those attendees who might be in a rush and fill them out according to their convenience.

Floating staff

Floating staff basically “floats” around the venue and engages with the audience by asking them about their experience and if they’re satisfied with the event so far. Having floating staff would not only help get you feedback but would also solve individual audience grievances in real-time as the event. Make sure your team has members who are equipped enough to take up these challenges. Alternatively, you could have an undercover staff who could interact as fellow attendees and get unfiltered opinions on your event. However, this won’t leave room for handling complaints on the spot.

Organizers should choose a method considering their number of attendees and the format of events. Most organizers choose the automated email follow-up method and use their feedbacks as testimonials on the event page. Check out this example on how to use feedback as a testimonial ➡

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